Case Study

Ultrasolutions

Rebranding and Modernizing Ultrasolutions for a Successful Sale

Client: Ultrasolutions was a company in search of an identity

Profile:
Ultrasolutions, a distributor of refurbished ultrasound systems, specialized in taking high-end medical units from manufacturers like GE, Phillips, and Siemens that were coming off lease from major hospitals. They would refurbish, upgrade software, and reassemble these units, offering cutting-edge technology to smaller hospitals at a reduced cost.

Challenge:
A capital group purchased Ultrasolutions to restructure and sell the company. To achieve this, they needed to rebrand the company and modernize its sales processes, making it more appealing to potential buyers. Knewt Media was brought in to lead this transformation.

The Process

Our Approach:

Rebranding Strategy: We started by completely rebranding Ultrasolutions, giving the company a fresh, modern image to better reflect its innovative work in the medical device industry. This included updating the company’s visual identity, website, and marketing materials to position it as a leader in high-quality refurbished medical systems.

Sales Modernization: In parallel, we helped modernize Ultrasolutions’ sales processes. Leveraging the power of digital marketing, we utilized the Google Ads platform and video content to expand the company’s reach and attract new customers. This approach allowed Ultrasolutions to target smaller hospitals looking for advanced technology at a lower price point, driving new sales opportunities.

Results and Ongoing Partnership: Over the course of two years, we successfully improved the company’s market presence and modernized its sales methods. This resulted in a 15% increase in sales. At the time of sale, the new owners were so impressed with our work that they asked us to stay on as the marketing arm of the company.

Outcome: After two years of growth, the company was successfully sold to new ownership. Our work in rebranding and modernizing sales not only improved the company’s image and sales pipeline but also positioned it for a successful exit. This case highlights our firm’s ability to rebrand, drive sales growth, and prepare companies for strategic sales and acquisitions.